Key Account Management Training

Step into the realm of strategic business mastery where every interaction becomes a pathway to success. Unlock the secrets to cultivating long-lasting relationships and harnessing the power of key accounts. Delve deep into the art of understanding, nurturing, and maximising the potential of your business connections. Picture yourself navigating through the intricate landscapes of modern commerce with finesse and precision, armed with the knowledge to thrive in any scenario.

Key Features:

• CPD Certified
• Free Certificate from Reed
• CIQ Approved
• Developed by Specialist
• Lifetime Access

• Key Account Management Training 3:21:16

  • 1: Module 01: Introduction to Key Account Management 17:02
  • 2: Module 02: Purpose of Key Account Management 16:38
  • 3: Module 03: Understanding Key Accounts 14:48
  • 4: Module 04: Elements of Key Account Management 20:26
  • 5: Module 05: What Makes a Good Key Account Manager 21:23
  • 6: Module 06: Building and Delivering Value to Key Accounts 13:06
  • 7: Module 07: Key Account Planning 14:11
  • 8: Module 08: Business Customer Marketing and Development 17:50
  • 9: Module 09: Developing Key Relationships 23:40
  • 10: Module 10: The Importance of Record Keeping for Key Account Management 10:08
  • 11: Module 11: Internal KAM Aspects 15:52
  • 12: Module 12: The Value Proposition 15:12
  • 13: CPD Certificate - Free 01:00

Discover the essence of value creation and delivery, where every exchange becomes a testament to your prowess as a master of your craft. Dive into the intricacies of key account planning, where strategy meets execution to pave the way for unparalleled growth and prosperity. Unravel the mysteries of internal dynamics and unearth the hidden gems that lie within your organisation, ready to be harnessed for exponential success. Join us on a journey of transformation and enlightenment, where the mere notion of limitation fades into obscurity, leaving behind a trail of boundless opportunity and unparalleled achievement.

Course Curriculum

• Module 01: Introduction to Key Account Management
• Module 02: Purpose of Key Account Management
• Module 03: Understanding Key Accounts
• Module 04: Elements of Key Account Management
• Module 05: What Makes a Good Key Account Manager
• Module 06: Building and Delivering Value to Key Accounts
• Module 07: Key Account Planning
• Module 08: Business Customer Marketing and Development
• Module 09: Developing Key Relationships
• Module 10: The Importance of Record Keeping for Key Account Management
• Module 11: Internal KAM Aspects
• Module 12: The Value Proposition

Learning Outcomes:

• Analyze key account objectives and strategies for effective implementation.
• Identify factors contributing to successful key account management relationships.
• Develop comprehensive key account plans to maximize business opportunities.
• Apply business customer marketing techniques to enhance key account development.
• Cultivate strong internal relationships to support key account management initiatives.
• Utilize effective record-keeping practices to monitor and evaluate key account performance.

• Sales professionals seeking advanced client management skills.
• Marketing managers aiming to strengthen customer relationships.
• Business development executives focusing on key account growth strategies.
• Account managers transitioning to key account management roles.
• Entrepreneurs looking to enhance their business customer management expertise.

• Key Account Manager
• Business Development Manager
• Sales Director
• Customer Relationship Manager
• Marketing Executive
• Account Executive

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